People are wanting demanding a better way to share their ideas and to make their mark on the world.
In today's rapidly evolving landscape, two glaring barriers stand in the way of genuine impact: the absence of clear communication and the inertia of unrealized ideas.
These challenges aren't mere hiccups; they can undermine the very essence of transformation, halting progress before it even begins.

Arthur Zards with a robust tenure spanning 15 years collaborating with TED / TEDx and its esteemed speakers, he has unraveled the nuances of compelling communication that inspire, influence, and instigate change. But Arthur's expertise isn't limited to articulating ideas; it's about bringing them to life. His deep roots in experience design ensure that concepts don't remain confined to paper or stage – they evolve into actionable, tangible experiences.

Virtual Speaking and Production

absolutely phenomenal

"The overall rating for both your session content and your performance as a speaker on the Swarm Effect, were an absolutely phenomenal score for this community, as they rarely rate anyone that close to perfect."

Evanta
a Gartner Company

The world is craving more TED like talks in business. No one gets inspired by another corporate powerpoint presentation. TED talks have changed the landscape of communicating ideas in the public setting, and it’s time for the TED talk to change the corporate world. Arthur brings the tools and tricks of the best TED speakers into an easy to digest and actionable model called the Swarm Effect (™). Audiences will leave with an easy to use new model of communication.

We are in the experience economy, and many organizations are failing to leverage it, or don’t even know what it is. . Customer service is no longer the differentiating factor in business, its the “experience” Arthur brings the audience up to speed on the experience economy and why it matters, how to leverage it for a competitive advantage. He shares a simple model that anyone can immediately use to start designing experiences in their organizations.

arthur zards

signature talks

Swarm Effect (™) Speaking

Seeing a demand for corporate executives to learn to speak less “corporate”, Arthur created the Swarm Effect(™) A revolutionary simple communication model that distills the essence of TED-style speaking, enabling executives to step up their communication skills for maximum impact.

The entire talk is designed for busy executives who don’t have the time, but want quick and impactful takeaways.

Audience Takeaways:
  • The 5 stages of SWARM to easily recall and utilize the secrets of TED speakers
  • A simple storytelling mindset tool to be a better storytellers, without learning any complex models or frameworks.
  • A unique approach to challenge and hone in on their ideas
  • A major revelation on how to leverage their own authenticity
  • They will leave never looking at a PowerPoint deck the same way again.

With over 15 years of experience with the TED organization and mentoring TEDx speakers, the Swarm Effect™ is a fresh, authentic approach designed specifically for the busy professional.

With over 15 years of experience with the TED organization and mentoring TEDx speakers, the Swarm Effect™ is a fresh, authentic approach designed specifically for the busy professional.

The Deeper Truth Experience

How to harness the power of the experiential economy to create meaningful, impactful and authentic experiences for your customers, employees or brands.

Nothing builds more loyalty for your organization than meaningful engagement. Arthur shares the basics of how we are in the experiential economy and how that will impact your business, he further expands on what an experience is, and a simple method that anyone can use to start designing meaningful experiences for your customers, clients, and brand.

Arthur Zards is a founding member of the WXO (World Experience Organization) and has been developing experiential design models for 20+ years.

Audience Takeaways:
  • Understanding what the experience economy is, and why it matters.
  • The key differences between customer “service” , and customer “experience”
  • Why personalization and customization matters
  • A simple model that they can use immediately to start designing experiences.
  • How designing experiences can launch their organization past competitors who are stuck in customer service mode.

Arthur has designed experiences with organizations such as Transamerica, AbelsonTaylor, Johnson & Johnson, and lectured on experience design with The Kellogg school of management and the Segal Design Institute of Northwestern University.

speaker bio


Arthur has been a cornerstone of the TEDxNaperville community since 2009, not only hosting but also enriching the platform by coaching hundreds of TED/TEDx speakers who have collectively over 41 million YouTube views. His own TEDx and TED talks, notably at a TED organization workshop, underscore his expertise in delivering captivating narratives.

Beyond the TEDx stage, Arthur has leveraged his Experiential-based talks to inspire audiences across various platforms, including non-profit conferences, numerous chambers of commerce, and as the keynote speaker at the prestigious International Nokia Human Factors Engineering conference. His academic contributions as a lecturer at the Kellogg School of Business at Northwestern University and the Segal School of Design further highlight his commitment to sharing knowledge.

Internationally recognized for his Swarm Effect™ keynote, Arthur has influenced countless individuals across dozens of cities worldwide. His role as a keynote speaker for the Gartner Group's Evanta Summit series showcases his impact on senior leadership thinking.

Arthur's versatility shines through his live improvisation performances and his creative prowess as the writer and star of his own sketch comedy show, blending humor and insight to engage and enlighten audiences.

Driven by a passion for innovation and the power of collective intelligence, Arthur continues to share his insights with a global audience. Discover more about Arthur's journey and invite him to bring the Swarm Effect™ to your next event.

A more detailed biography can be found here.

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